Microsoft adCenter lets you show your ads more frequently to customers in a specific country, region, or city. This is called geo-targeting.
You can target your ads:
- Attract customers to your Web site and/or actual physical store or office.
- Reach customers looking for your unique service, such as tree removal or catering.
You can apply geo-targeting to new campaigns and existing ones. It starts with selecting the location you want to target. Next, place either your exclusive or incremental bid.
Your ad will then be shown to searchers based on either their targeted location or an expressed interest in that location.
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